I really disagree with any advertising plan that excludes all but a few top rated books. If you push push push the top books and they get to a position of virtual monopoly you run the risk of losing the competitive ness between books. Competition is good, keeps everyone honest. With out competition in the offshore industry you’d see Las Vegas type juice at .30 to .40 cent lines. We may never really see the industry get to this type of monopoly, but if all the smaller books starting off are with good business models are never given a chance to build a strong player base we as gamblers will ultimately lose in the end.
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