Re: EOG plans for the future..
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EOG’s distinctive advantage is “Winning Wednesdays. Instead of having 300 listeners it should have 3000. If it did, forum growth would follow. The show is fine, it would be a better draw product, though, if it had show notes written up and put on an RSS feed, John’s blog directly tied to it, and a more organized way of keeping the themes of the show alive as forum threads. All this should be integrated into EOG itself instead of sending one-way traffic off to TalkZone. Systematic outreach needs to be done to relevant bloggers and non-gaming sports forums seeking link and guest post exchanges, their needs to be a media room and media contact person to leverage John’s spokesman capacities, and “Winning Wednesdays” itself should be a bit more focused on the offshore part of offshore gambling.
Most importantly, if BP is going to openly own the site they need to have an active presence on it—and become much more skilled at dealing with the constant resentment their presence is going to inevitably inspire. Having people bitch is a good thing. They want engagement. They’re looking for relationship. No need to smooth over anything. If it’s going to take four weeks to get a payment out, then be loud and proud about it and when someone says “that’s unacceptable” tell them to go lay -110 at Bookmaker and pay the $100 for a withdrawal. If someone is bitching about a rollover, they should post the rule on their site—or change their CS policies to make sure that people given big bonuses fully understand rollovers, and even click agreement to a clearly stated explanation of them. If they need to toss a guy who’s beating their brains out by only betting college totals and sweet heart teasers and that guy complains on the forum—they should own what they did and why and tip their hat to the guy and say he’s only the third guy they’ve had to hide from this year (whatever the number is).
Summary: BP has a competitive product. That means they don’t have to shade anything to get customers. But they still want to market and advertise with boobs and bonuses and gesture at CS by saying “email Richard.” Forums are crappy tools for advertising and marketing. Forums are good for engagement, but that takes a commitment to transparency. Until the BP owner figures that out, and it would take a radical change of perspective, EOG has no shot to do anything but survive.