Earnhardt Jr. is snake bitten!

YouTube - Dale Jr Snake Prank

Even a commercial shoot for a sponsor can benefit from some levity, as Dale Earnhardt Jr. demonstrated recently during a studio session for Suave, his Nationwide Series sponsor for Saturday's Aaron's 312 at Talladega Superspeedway.

Earnhardt took a break from filming to play a prank on some of his JR Motorsports colleagues, among them crew chiefs Tony Eury Jr. and Tony Eury Sr. and driver Aric Almirola.

The ploy? A lifelike snake -- looking something like a coiled python -- in a cooler. Victims of the joke were directed to get bottled water from the cooler. Their reactions to finding the snake were recorded on a video that has garnered more than 45,000 views on YouTube.

"My property manager Sonny [Lunsford] has been doing that to everybody he can at the Charlotte Auto Fair for the last several years -- putting a 'Free Drinks' sign on that cooler and setting it out near where he parks," Earnhardt said after qualifying third in Friday's Nationwide time trials.

"We were doing a quick shoot with Suave, and we were trying to figure out something fun to do with our employees at JR Motorsports. That was one of the ideas that I came up with. We had a lot of fun, just pretending we were going to interview 'em and bringing them in there and somehow figuring out how to get them into that cooler."
 
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