Stunning
Many have argued that Bud Light’s partnership with Mulvaney has caused the company to suffer, citing a 30 percent drop in sales that sources like Newsweek have pointed out are likely not tied to the campaign. The truth is, Bud Light will likely come out on the other side of the boycott doing just fine. In fact, according to experts, they might even be better for it.
Pedr Howard, Head of Creative Excellence at market research company Ipsos, tells Delish that most viral boycotts don’t actually impact brands negatively in the long run. “Sometimes [online backlash] can cause short-term losses, but any long-term losses are usually also linked to other factors,” Howard says. “In many cases, there is no loss and it can have a net positive effect.”
Howard says that “media hype and exposure can drive mass awareness, which in turn leads to more potential customers.” So, Bud Light could even be getting free air time and media impressions from the boycotters, who are keeping the brand at the top of consumers’ minds when they head out for a beer run.
Merely looking at the history of recent boycotts can help us get a look into the net impact this will likely have on Bud Light. The failed“cancel Disney” attempts and Nike boycotts are barely even memorable today.
If anything, the campaign could be a rejuvenating move for the brand, which has reportedly “been in decline for a really long time,” according to Bud Light VP of marketing Alissa Heinerscheid. In a March 2023 interview with the Make Yourself at Home podcast, which was recently covered by CNN, Heinerscheid said, “If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
“We have seen that inclusive advertising, when done right, can certainly be a driver for brand success,” Howard says, citing“'win-win’ territories” for brands, in which owners can drive sales and growth while supporting a cause that they truly believe in.
there is anti-woke beer that will sell for $19.99 six-pack......how many morons will buy that?
Many have argued that Bud Light’s partnership with Mulvaney has caused the company to suffer, citing a 30 percent drop in sales that sources like Newsweek have pointed out are likely not tied to the campaign. The truth is, Bud Light will likely come out on the other side of the boycott doing just fine. In fact, according to experts, they might even be better for it.
Pedr Howard, Head of Creative Excellence at market research company Ipsos, tells Delish that most viral boycotts don’t actually impact brands negatively in the long run. “Sometimes [online backlash] can cause short-term losses, but any long-term losses are usually also linked to other factors,” Howard says. “In many cases, there is no loss and it can have a net positive effect.”
Howard says that “media hype and exposure can drive mass awareness, which in turn leads to more potential customers.” So, Bud Light could even be getting free air time and media impressions from the boycotters, who are keeping the brand at the top of consumers’ minds when they head out for a beer run.
Merely looking at the history of recent boycotts can help us get a look into the net impact this will likely have on Bud Light. The failed“cancel Disney” attempts and Nike boycotts are barely even memorable today.
If anything, the campaign could be a rejuvenating move for the brand, which has reportedly “been in decline for a really long time,” according to Bud Light VP of marketing Alissa Heinerscheid. In a March 2023 interview with the Make Yourself at Home podcast, which was recently covered by CNN, Heinerscheid said, “If we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
“We have seen that inclusive advertising, when done right, can certainly be a driver for brand success,” Howard says, citing“'win-win’ territories” for brands, in which owners can drive sales and growth while supporting a cause that they truly believe in.
Corporate cheerleader? LMAO, all I'm doing is pointing out how the alt right boycott of Bud won't do any long term damage to them, and in fact might end up being a positive for themLook at the corporate cheerleader go.
Never seen a leftist that didn't love a massive corporation.
I have no idea who he is, never heard of him until all this boycott nonsense by a bunch of transphobic snowflakesAm I the only who secretly loves Dylan? I think he's absolutely hilarious. He's like the Little Engine that Could.
Corporate cheerleader? LMAO, all I'm doing is pointing out how the alt right boycott of Bud won't do any long term damage to them, and in fact might end up being a positive for them
I have no idea who he is, never heard of him until all this boycott nonsense by a bunch of transphobic snowflakes
Look at the corporate cheerleader go.
Never seen a leftist that didn't love a massive corporation.
I'm sure Anheuser Busch will be just fine in spite of the alt right transphobic snowflakesTalked to a bartender yesterday about the boycott, he said sales of bud products are way down.
We were WAYYY down at the bar this weekend. I do suspect it’ll be short-lived and everything will be close to normal within a month.Talked to a bartender yesterday about the boycott, he said sales of bud products are way down.
Generally agree, but it may have some long term consequences. People want M&M, Bud Light, etc because they like them. It’s the nonstop pressure to send social messages, it abandons what they do best. The irony is Trump Jr wanting the boycott to end because AB is a big donor. People are just as sick of that also. Bud light is the best selling beer at my bar. If I don’t sell it, I make less. I care more about that than a marketer messing with a proven seller to be inclusive.I'm sure Anheuser Busch will be just fine in spite of the alt right transphobic snowflakes
The truth is, Bud Light will likely come out on the other side of the boycott doing just fine. In fact, according to experts, they might even be better for it.
boycotts don’t actually impact brands negatively in the long run.
“In many cases, there is no loss and it can have a net positive effect.”
They're a giant company with many beer brands, along with other products, so yea, they'll survive. However the fact is they are doing irreprable damage to the reputation of their main brand. Unless if they apologize, which I dont think they'll do, they'll be a weaker brand forever.I'm sure Anheuser Busch will be just fine in spite of the alt right transphobic snowflakes
The truth is, Bud Light will likely come out on the other side of the boycott doing just fine. In fact, according to experts, they might even be better for it.
boycotts don’t actually impact brands negatively in the long run.
“In many cases, there is no loss and it can have a net positive effect.”
It's only a matter of time before the alt right snowflakes find something else that gets their collective panties in a bunch, and their boycott of Disney, M&M's, and Bud will soon be forgotten
I like watery, bland beer with no strong taste, the light beers fit the bill.Beer sales overall, have been falling. And now recent studies say there's no health benefits at all to even mild alcohol consumption. Taking college kids out of the equation, does anyone actually like Bud Light?