SuperBook Expands to Colorado

The land-based sports handle will be almost nothing in Colorado. Most casinos will have the equivalent of a small window opened, with the best books just being converted small bars. No one is entering the market without focusing 100% on the mobile market.
 

cheapseats

EOG Master
The land-based sports handle will be almost nothing in Colorado. Most casinos will have the equivalent of a small window opened, with the best books just being converted small bars. No one is entering the market without focusing 100% on the mobile market.
Yea, you're so right. Waiting on CA to grease the right pockets.
 
Back when it was still the SLS (now back again to being called the Sahara, under different ownership), there was a decent setup with a three-window-wide William Hill counter set back into a main wall with the space integrated with a sports bar/beer garden type setup. Similar to what Wild Bill is saying, can see that happening in Colorado in some more upscale type setups with people still coming in to the location.

But, yeah, particularly post-coronapocalypse, there likely will be beaucoup single-window setups used primarily just for deposits/withdrawals (which possibly might be done also at other locations like convenience stores as in some jurisdictions) and/or just a kiosk at a location. Remember one of the Primm casinos started out with a more extensive Will Hill book setup, followed later by that single window in a wall with limited hours, more recently replaced by just a kiosk at that location.

Mobile betting was becoming more and more widespread here in Nevada even prior to the pandemic.
 

FairWarning

Bells Beer Connoisseur
Back when it was still the SLS (now back again to being called the Sahara, under different ownership), there was a decent setup with a three-window-wide William Hill counter set back into a main wall with the space integrated with a sports bar/beer garden type setup. Similar to what Wild Bill is saying, can see that happening in Colorado in some more upscale type setups with people still coming in to the location.

But, yeah, particularly post-coronapocalypse, there likely will be beaucoup single-window setups used primarily just for deposits/withdrawals (which possibly might be done also at other locations like convenience stores as in some jurisdictions) and/or just a kiosk at a location. Remember one of the Primm casinos started out with a more extensive Will Hill book setup, followed later by that single window in a wall with limited hours, more recently replaced by just a kiosk at that location.

Mobile betting was becoming more and more widespread here in Nevada even prior to the pandemic.
Just the old timers will walk up to the window when they reopen. It wouldnt surprise me if the Vegas casinos try to enter the states that already offer sports gambling, like a national book. If that happens, it may be the final nail for offshore in the US.
 
This move by the SuperBook is just the latest of Vegas outs, such as MGM, moving into other jurisdictions, although they could expand more than they have and they face competition from other new sportsbook operators.

The Wire Act, however, remains at least a concern vis-a-vis establishing truly national books accepting wagers across state lines. I don't follow all this closely like David Purdum with ESPN.com and legalsportsreport.com -- other things to do -- but I don't see the demise of offshore in the US soon.

I do wish I could open a new Pinnacle account from within the US at the very least to access their line information, particularly their dropdowns with their specific alternate line pricing.

Mobile definitely is the big thing, though, within the states that have enough sense to allow it; and it was even before the pandemic. And the mobile/in-person breakdown really is not a matter of demographics. This old timer -- both as to age and years betting -- loves mobile where available to me to bet significant amounts; and I'm not the only one. Many younger and/or newer bettors still will be drawn to entertainment-type brick-and-mortar sports bar type books for all the buzz and excitement. And if this last spring break was any indication, many of them are not corona-phobic about being in large gatherings. I just have a hard time believing that, once the government-imposed lockdowns end, young Americans in a 300 million plus person economy are going to stop going out due to the possibility of nationwide losses even in the maybe 100,000 range.

This is LSR's take on the SuperBook development:

https://www.legalsportsreport.com/39923/colorado-sports-betting-superbook-las-vegas/
 
Back when it was still the SLS (now back again to being called the Sahara, under different ownership), there was a decent setup with a three-window-wide William Hill counter set back into a main wall with the space integrated with a sports bar/beer garden type setup. Similar to what Wild Bill is saying, can see that happening in Colorado in some more upscale type setups with people still coming in to the location.

But, yeah, particularly post-coronapocalypse, there likely will be beaucoup single-window setups used primarily just for deposits/withdrawals (which possibly might be done also at other locations like convenience stores as in some jurisdictions) and/or just a kiosk at a location. Remember one of the Primm casinos started out with a more extensive Will Hill book setup, followed later by that single window in a wall with limited hours, more recently replaced by just a kiosk at that location.

Mobile betting was becoming more and more widespread here in Nevada even prior to the pandemic.

My take on Colorado is specific to the way casinos in Colorado work. The casinos are about an hour drive from most of the population on two-lane roads that get covered with snow often between October and April. The casinos are mostly smaller and don't have a lot of unused space as basically all you really need for a successful casino is a bunch of slots and a parking garage. So if you are a guy who wants to go out on a Sunday and have a sports book type experience, what are you gonna do? Drive an hour each way to sit in a book or just go to your local sports bar and bet on mobile (as people are doing with offshores now)? I bet a lot of sports betting patrons never even set foot in the casino towns for this so even a window might not be needed, could just be a few kiosks.
 
Yeah, I certainly wouldn't do that . . . one road trip if necessary to set up an account and then -- if I wanted ambience -- watch games at a local sports bar while placing bets on mobile apps (well, for half-time lines, etc.).

For me personally, even without that sort of long-drive situation, I prefer watching everything at home with Sunday Ticket rather than going to a book and so mobile fits very nicely into that where available to me.
 

John Kelly

Born Gambler
Staff member
Sports betting needs to be the appetizer to the casino's main course of slots and table games.

A sports bettor's myopic view of their favorite form of wagering often overrates the importance of a sports book's bottom line to the gaming operation at-large.
 
Yep, definitely more tolerated than deeply loved by the bean counters, who might be be tempted to put slots and VP machines into the same space.

Super Bowls and March Madness in particular have been quite the appetizer out here, though, at least before the coronapocalypse.
 
Sports betting needs to be the appetizer to the casino's main course of slots and table games.

A sports bettor's myopic view of their favorite form of wagering often overrates the importance of a sports book's bottom line to the gaming operation at-large.

Problem is so few are really contributing to casino floor revenues in locals markets. In places where people have to drive a bit or fly to, sports bettors do tend to put some money into the pit and slots. In locals markets they tend to hit and run if they have to place a bet. I have seen some data on this from operators and its kind of shocking, vast majority of bettors who use their slot cards for sports bets as well show a casino value of $25 or less.

Have to figure its kind of predictable, if I spend this much time and money to get here, might as well do something other than just place sports bets. But if its a 15 minute drive or less I haven't invested much, I'll just run over to the book to bet when I want.
 
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